Target Audience:
Full time practitioners who are pursuing or would like to pursue
a career path leading to positions of Product Manager, Brand
Manager, Promotion Manager, Marketing Manager, Research
Manager, Marketing Intelligence Manager, Customer Insight
Manager, Communications Manageror senior general management
position
Objectives:
1) To understand market environment and customer needs
2) To align the terminology and application models in the
areas of strategy and marketing management
3) To familiarize with the components of a standard
marketing proposal format
Outline:
Understand Market Environment and Customer
Market Research & Intelligence
Marketing Strategy Development
Segmentation / Target Audience / Product Positioning
value Proposition / USP / Product Attributes
Product
Product Onion Concept / Branding / Product Portfolio
BCG Matrix
Pricing
Pricing Objective / Pricing Policy / Pricing Methods /
3 C Model
Promotion/Distribution
New Product Introduction/Process
Marketing Proposal
Planning Timeframe / Marketing Planning Process /
Component of Marketing Plan / Strategic Resources Allocation
Mode of Learning:
Lecturing, Business Cases, Interactive Game, Video, Role Play
Course duration: 2 day
Please contant us for more
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